ABOUT GAIN

Editor
Gong Szeto

Executive Editor
David Womack

Publisher
Ric Grefé

Design
Behavior

Back-End Development
Thirdwave LLC

Contact Us
gain@aiga.org

LEAD FEATURE

Airstream: The Twenty-First Century Trailer
Please download the Flash plug-in to view this feature. A PDF version is also available for download.
 

INTERVIEWS

Soul Branding (SM)
Writer, commentator, and brand guru Elsie Maio discusses the link between business ethics and financial stability.

On Brandology and Futures Research
Branding strategist Andrew Zolli discusses the future of brands and futures research

Project Platypus
Ivy Ross, Senior Vice President at Mattel, discusses her innovative approach to building new brands

The Geometries of Sports Branding
VP and Creative Director of the NBA Tom O'Grady talks about the world of sports branding

Pricing Beauty
Author and editor Virginia Postrel on aesthetics and value in economics, society and politics

Towards a General Theory of Value
Author, theorist, and educator Michael Benedikt discusses his forthcoming book A General Theory of Value

Stay tuned
Gain 2.0 will be updated regularly with interviews featuring today's leading thinkers in design and business.

 
INTELLECTUAL PROPERTY

What does "Work for Hire" mean for designers?
AIGA's legal counsel answers your questions on intellectual property. rights.

Welcome to the new GAIN! While there are many design publications and even more business publications, few explore both realms as necessary outgrowths of one another.

Gain hopes to act as a bridge between these two worlds by providing provocative interviews and real-life case studies of how thoughtful design and execution can help solve challenging societal and business problems.

We at the AIGA hope you enjoy this launch issue, and feel free to write to us with comments and story ideas.

Respectfully,
Gong Szeto, Editor
gain@aiga.org